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21 November 2016

InBusiness Programme

This year we have started the InBusiness project. This project focusses on supporting micro-entrepreneurs in Kenya. We follow the social Lab approach, which means that in co-creation with the entrepreneurs and other stakeholders, like the alliance for street vendors, we work on solutions for the challenges that these entrepreneurs face. We do this in quick loops of designing the solutions (so called prototypes), testing them, evaluating and improving the prototypes.

We started with a small research of micro-business in Nakuru town in Kenya, and their position in the value chain. In October we trained the first batch of entrepreneurs. Among them were waste collectors, shoe makers, second hand shop owners and so on. On the first day of the training we focussed on their passion and purpose, and the proposition they are offering to their clients.

On the second day in the morning, they focussed on the opportunities to grow their business, and their ideas to tackle their challenges. In the afternoon, they interviewed some of their clients to test some of their ideas.

During the third day, the entrepreneurs worked on an action plan for strengthening their business. For them it was a good experience in thinking through how they could grow their business, with the customer at the centre. For us it was good experience to design a training with a real social Lab approach: based on our experience with the first batch we have evaluated the training and coaching program and are now working on an improved version.

For more information on InBusiness, contact Matthijs Nederveen.

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